and you found that at the white house today where he gave a speech talking about the fiscal cliff, introducing the hashtag-- which is a way of grouping something-- my2k, which is a playoff of waoeubgt, ther of y2. he's saying if you don't do something you are going to have to pay as middle-class taxpayers, $2,000 allegedly. >> if congress doesn't stop the automatic tax hikes. >> brown: but this was in the context of a whole week where he's making his play, right? but doing it online? >> it's fascinating with the president of the united states building it around a twitter campaign, we've come to take that for granted but i did a little search for this my2k. on twitter. barack obama comes up second. you know what comes up first? the conservative heritage foundation which bought a promoted tweet, which means theirs goes to the top of the list and it says "four reasons why warren buffett" the ally of the white house on this "is wrong on tax hikes." >> but the interesting something that now any time anyone types up on twitter "my2k" which was a white house-created hashtag, you get the heritage foun